How to Build a Successful Reiki Business
Home Study Business & Marketing Courses for Reiki Practitioners in the UK

This article is for any Professional Reiki practitioner and equally anyone who is thinking about becoming one. Over the years as a Reiki professional teacher and practitioner myself and training many others, the need for comprehensive business training has become more apparent. I have in recent years created and developed my self-study business course specially designed for the needs of Reiki practitioners, entitled ‘Building a Successful Reiki Business’. Which came from 1-1 business mentoring for Reiki professionals. Through writing this course highlighted to me further all the different areas that a professional Reiki practitioner must be proficient in, or have covered, for it all to work and achieve a level of sustainable success in this industry, which lead me to the creation of my second Reiki business courses entitled: ‘Effective Marketing Made easy for Reiki Practitioners’, along with the all the supporting resources I created to meet the needs of Reiki practitioners. I wrote this article alongside my articles ‘Marketing for Reiki professionals’’ and ‘How to Build a Successful Reiki Business’ to look into the need for business support for Reiki professionals.

So why have I formed the option that a business course for Professional Reiki practitioners is so needed in the industry? Well as a Reiki teacher, I naturally train people in Reiki, some of which decide either at a future time once Reiki has profoundly helped them in their life, to then help others with Reiki and become a professional Reiki practitioner, or they come to take Reiki training with that intention, to begin with. As Reiki teachers, we teach Reiki, no surprise there. As a Jikiden Reiki teacher, I teach Reiki how it was originally taught, which didn’t include a business section. What we teach is controlled by Japan, and the content of training courses is not added to it. For many who want to learn Reiki for personal development or to help family, a business section is not needed either. It’s a Reiki course, to learn Reiki, the practice of the development of body and mind. A business section was not in the original teachings, so for those who teach the original teachings, it is not there today.

What is found in many approaches to teaching Reiki is a general professional practice element of maybe a couple of hours of discussion incorporated into the second level of study, or what many courses called Reiki level 2, or practitioner level. This has been added from a sound idea of best practice, the content usually touches on topics like delivering professional treatments and some best practice guidelines, considerations with advertising regulations, etc. Not a problem in itself, indeed useful, however in my opinion, as useful as it may be, having observed many Reiki professionals over the years and have been a self-employed solo practitioner and coach for over 20 years now. In my view, it’s just not going to be enough, or specific enough for the demands of solo professional practice to make it as a professional Reiki practitioner.

In my view, you are better to get focused solid Reiki training from your Reiki training courses. Then with the awareness that there is a need for business training then go and get solid focused business training to meet that need. The danger in covering a bit of information only can leave some with the idea they are prepared to enter the world of professional Reiki practice. Many of the level 2 reiki courses are even termed ‘practitioner level’ which reinforces this point further. As a generalization, this ‘business’ training component in many Reiki level 2 courses, tends to lean towards best practice guidelines, national occupational standards, and regulation requirements, be that data protection, GDPR, note-taking within professional treatment settings, and such like- they are compliance-focused. Yes, things you need to know, however, I can guarantee these will not be the key factors that determine your success or failure as a professional Reiki practitioner.

My option is that Reiki training courses are for Reiki training and business courses are a separate thing altogether.

I make the above point as a glance around my website will reveal I have gone through the process of attaining the awards for the highest standards of professional practice we have in Reiki in the UK and I am a registrant on the CNHC accredited register for those professional practitioners who have achieved and comply to those standards within their business, but what I say is that’s all that has been done as good professional practice, and an element of supporting consumer confidence in how work and my professional competence, that’s it.

Many get mixed up that such knowledge or awards will lead to professional success, as such neglect other areas of their business to their peril. Those with the best standards in professional practice might be the most professional, but not necessarily the most successful practitioners out there- and more importantly can pull too much attention of time and focus toward regulation when it might be better focused on marketing for example, so there is a balance to be achieved. I think achieving professional best practice has a place, it’s just not the key determinant for professional success in my view, and that’s coming from someone who is heavily involved in course creation and national occupational Standards training and works as a teacher and assessor for such awards.

So the question remains, what is needed, or would best to help professional Reiki practitioners succeed? Some things to consider or pay attention to, what you could term as ‘gaps’ commonly seen as not properly addressed, would be: Having a deep understanding of who you want to serve and why. Understanding your temperament and skills, developing more supportive beliefs around money and self-value to better serve you. Create effective ways to manage your time, energy, finances, and workflow. Get a plan (or overview idea) in place, so decisions are strategic and less random. Setting your business apart from the masses. Develop skills in sales with integrity- with service at the core. Work on yourself, be that your default behaviors, or fears, or continue building your self-confidence among other things. There are more, but these are commonly missed, or not developed to the degree they need to be.

I have been fascinated by performance in sports and business settings for many years and myself having studied with various business experts, many with differing approaches. The reality is that to succeed as a sole practitioner or therapist in any field, you need to have a grip on certain things, for example, the environment of being a self-employed sole practitioner sets certain demands on you. For a start, you are doing everything within your business (some can be outsourced, once profit allows) until then you need to be proficient in many areas at once and it’s very unlikely your natural skills will fall into all of these areas.

In my role as a Reiki teacher, some students decide to go in the direction of professional Reiki practice. I have decided to expand my ‘role’ or my place in this field, or industry to in addition to teaching people Reiki and supporting students about the practice of Reiki, also offer my experience and understanding of the business side of things to both my students and the wider Reiki community, in a more structured way. So, I now offer a unique comprehensive self-study Reiki Business Course Series, a collection of real-world resources on Reiki business development and marketing to help professional Reiki practitioners. I have built a framework of step-by-step stages to work through at your own pace, along with a selection of great ideas, from my experience and research in this area over the years. If you would like to find out more details can be found here: Reiki Business Course

How to Build a Successful Reiki Business
Home Study Business & Marketing Courses for Reiki Practitioners in the UK

I am mainly known nowadays for my work with Reiki, as a specialist in authentic Japanese Reiki. I am an experienced, Reiki teacher and practitioner with a proven track record of results. I offer Jikiden Reiki training courses, promoting authentic Japanese Reiki teachings. I am based in Sutton Coldfield, Birmingham, in the UK. I have a background in coaching and training in the areas of exercise coaching, holistic lifestyle, fitness, and performance coaching. I also have a BSc.(Hons) degree in Sport and Exercise Science, for more information visit: www.shaunmckeown.com

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Shaun Mckeown, disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.