How to Build a Successful Reiki Business
Home Study Business & Marketing Courses for Reiki Practitioners in the UK

This article follows my previous two articles in this business series ‘Why a Good Business Course for Reiki Practitioners is So Needed’ and ‘Marketing for Reiki Practitioners- Why Practitioners Need Help’. In this article, I look at what you might need to do to build a Successful Reiki Business.

To start with I would say spend some time looking at broadly what you want your Reiki Business to achieve, or provide those you serve and yourself. Then decide to commit to this. It is common to see new practitioners find it harder than they thought it would be, especially in the area of finding new clients consistently, they chuck a few random marketing efforts at it, then within a year it's packed up.

I find it interesting that we take Reiki training -Yes, the first thing to do, then we decide we want to start doing Reiki professionally, and off we go offering it to the public with a vague idea of what we would want our business to do and earn. From that point as a percentage of total business expenditure, it is common to see practitioners invest in additional training related to service delivery, and therapy-specific knowledge training (to help the delivering of Reiki treatments). Yet £0 towards any direct coherent Business development training.

I would say it would be useful to consider your proficiency as a practitioner- the Reiki part, being no more than 50% of the gig, with a Reiki business. The rest differs exactly with different practitioners, but generally, 25% is practical Self-employed/ or solo practitioner business and Marketing skills. Note: those with a background in business be that with companies, or having experience in employed work running company finances are less disadvantaged, those who were previously self-employed less so still, but my point is this is a very specific field, and when I am talking about business it's from a different place than mainstream business approaches and thinking. The remaining 25% could be classified as our mindset. Our mental conditioning/ limiting self-beliefs/ conditioned behaviors, our beliefs around money, our view of marketing, our attitude towards sales, sense of your value, receiving money, confidence, etc. We take all our cr*p with us into our new Reiki business. It always needs addressing.

Think of life as a solo Reiki practitioner as an accelerated personal growth journey, it will challenge our doubts, fears, etc quite nicely. I know of many very skilled and professional Reiki practitioners and teachers who did not make it. Yes, you need a solid foundation of Reiki training to build from. It’s got to be effective at getting results for clients (if you want to ensure you have a solid Reiki training foundation see Jikiden Reiki courses) but from then on (as you will be practicing Reiki treatments every day anyway) the focus for successful Reiki business should be on the business and mindset side in most cases, as most practitioners have the Reiki side well covered.

Or you could think of it another way. A Reiki business is 2 words, the word ‘Reiki’ and the word ‘business’ so let’s say 50% focus on each in terms of time, energy, and money would be on each word, 50% Reiki and 50% business, a pretty good way to move forward with it also.

With the business side, things need to sequentially fit as well. It has limited benefit chucking marketing efforts about. For an idea of a snapshot idea of such a sequence; Firstly, why do you want to become a professional Reiki practitioner? Then you must understand yourself (how you best work, skills, weaknesses, etc). Understand who you want to serve. Build a destination, define the overall numbers of your business, and create a plan to get there. Develop a marketing strategy, define the right pricing, develop effective ways to use your time, and financial resources, and get all the processes and paperwork set up. Get the marketing plan into action, and develop sales skills. Then, review, refine and refocus to improve the whole business.

Yes, there is a lot to think about and sort out to make this all work. That’s where I can help. In answer to the question of the title of this article: ‘How to build a Successful Reiki Practice’ you can do it the hard way, or there is a more effective and efficient alternative. I have created a framework, a step-by-step path, to guide you through a year as a Reiki professional. From start to creating a successful Reiki practice. My business course series includes among other resources my: Building a Successful Reiki Business course and my Effective Marketing Made Easy for Reiki Practitioners course.

As I have said elsewhere, I have been fascinated by performance in sports and business settings for many years and myself having studied with various business experts, many with differing approaches. The reality is that to succeed as a sole practitioner or therapist in any field, you need to have a grip on certain things, you need to be proficient in many areas at once and it’s very unlikely your natural skills will fall into all of these areas.

In my role as a Reiki teacher, some students decide to go in the direction of professional Reiki practice. I have decided to expand my ‘role’ or my place in this field, or industry to in addition to teaching people Reiki and supporting students about the practice of Reiki, also offer my experience and understanding of the business side of things to both my students and the wider Reiki community, in a more structured way.

So in answer to the question of how to build a successful Reiki business, I would say there is an easier way, that saves a lot of time, effort, and money, I have set out a course to walk you through a step by step path from start to building a Reiki business. I have spent 20-plus years testing what works and what does not., and I offer that knowledge and experience in a unique comprehensive self-study Reiki Business Course Series, a collection of real-world resources on Reiki business development and marketing to help professional Reiki practitioners. I have built a framework of step-by-step stages to work through at your own pace, along with a selection of great ideas, from my experience and research in this area over the years. If you would like to find out more details can be found here: Reiki Business Course

How to Build a Successful Reiki Business
Home Study Business & Marketing Courses for Reiki Practitioners in the UK

I am mainly known nowadays for my work with Reiki, as a specialist in authentic Japanese Reiki. I am an experienced, Reiki teacher and practitioner with a proven track record of results. I offer Jikiden Reiki training courses, promoting authentic Japanese Reiki teachings. I am based in Sutton Coldfield, Birmingham, in the UK. I have a background in coaching and training in the areas of exercise coaching, holistic lifestyle, fitness, and performance coaching. I also have a BSc.(Hons) degree in Sport and Exercise Science, for more information visit: www.shaunmckeown.com

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. Shaun Mckeown, disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.